
The Pocketbook of Audience Research
€ 28,59(incl. BTW)
Beschrijving
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
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Gewicht
258gram
NUR-code
741
Formaat
216 x 138 x 12 mm
Taal
Engels
Uitgever
Taylor & Francis Group Limited
Verschijningsdatum
27-06-2025
Pagina's
194
Verschijningsjaar
2025
ISBN
9781032325118