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Strategic Social Marketing
For Behaviour and Social Change
€ 62,00(incl. BTW)
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Meer informatie
NUR-code
780
Gewicht
1044gram
Uitgever
SAGE
Formaat
232 x 186 x 35 mm
Taal
Engels
Verschijningsdatum
03-08-2021
Pagina's
576
Auteur
ISBN
9781526446046
Verschijningsjaar
2021
Beoordelingen
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