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Strategic Marketing Planning
A Step-by-Step Approach
€ 62,39(incl. BTW)
FavorietenlijstBeschrijving
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Meer informatie
Formaat
246 x 174 x 22 mm
Druk
2
NUR-code
780
Gewicht
945gram
Taal
Engels
Verschijningsdatum
20-09-2023
Uitgever
Taylor & Francis Group Limited
Pagina's
458
ISBN
9781032463834
Verschijningsjaar
2023
Beoordelingen
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