
Strategic Management in the Media
Theory to Practice
€ 178,00(incl. BTW)
Beschrijving
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
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Formaat
246 x 174 x 24 mm
Gewicht
600gram
NUR-code
780
Uitgever
SAGE
Taal
Engels
Verschijningsdatum
04-03-2024
Auteur
Pagina's
280
Verschijningsjaar
2024
ISBN
9781529773705