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Social Marketing
Behavior Change for Good
€ 62,00(incl. BTW)
FavorietenlijstBeschrijving
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Meer informatie
NUR-code
802
Gewicht
1020gram
Formaat
232 x 186 x 32 mm
Taal
Engels
Verschijningsdatum
18-03-2024
Uitgever
SAGE Publications, Inc
Pagina's
576
Auteur
Verschijningsjaar
2024
ISBN
9781071851647
Beoordelingen
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