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Sensory Marketing
An Introduction
€ 58,00(incl. BTW)
FavorietenlijstBeschrijving
Authored by Bertil Hulten, one of the world\'s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future.
Meer informatie
Gewicht
422gram
NUR-code
770
Formaat
244 x 170 x 14 mm
Uitgever
SAGE
Taal
Engels
Verschijningsdatum
03-08-2021
Pagina's
240
Auteur
ISBN
9781526423252
Verschijningsjaar
2021
Beoordelingen
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