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Sensory Marketing
ISBN: 9781526423245
2023
€ 194,00(incl. BTW)
FavorietenlijstBeschrijving
Authored by Bertil Hulten, one of the world\'s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future.
Meer informatie
Druk
1
Gewicht
551gram
NUR-code
803
Formaat
250 x 176 x 22 mm
Taal
Engels
Verschijningsdatum
19-01-2023
Pagina's
240
Verschijningsjaar
2023
ISBN
9781526423245
Beoordelingen
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