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Public Communication Campaigns
ISBN: 9781412987707
2021
€ 182,00(incl. BTW)
FavorietenlijstBeschrijving
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Meer informatie
Gewicht
701gram
NUR-code
780
Formaat
232 x 186 x 22 mm
Uitgever
SAGE Publications Inc
Taal
Engels
Verschijningsdatum
07-12-2021
Pagina's
392
ISBN
9781412987707
Verschijningsjaar
2021
Beoordelingen
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