Products that Flow

PRODUCTS THAT FLOW is an unusual book about common things that surround us every day. Fast-moving consumer goods, such as food, packaging, disposables, fashion, cheap gifts and gadgets. How can we deal with this huge amount of products in a more sustainable way? Our main challenge is to slow down and make our products last longer. Then we have to organize the flow and design our products in such a way that they can be easily transported and recycled or to render it harmless.

This book offers a wide range of practical examples and points different ways to managing the flows that currently often are out of control. It is a field of concern that many share and for that reason is destined to turn into fertile soil for improvement. It is an important extension to the book PRODUCTS THAT LAST and goes beyond the point where design and entrepreneurship tend to come to a halt.


Siem Haffmans is industrial designer and managing partner at Partners for Innovation. He has more than 25 years of experience with working on sustainable innovation and circular economy projects. This book emerged from an creative cooperation with researcher Marjolein van Gelder, writer Ed van Hinte and Yvo Zijlstra, graphic designer.