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Marketing Communications
Objectives, Strategy, Tactics
€ 75,00(incl. BTW)
FavorietenlijstBeschrijving
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Meer informatie
NUR-code
780
Gewicht
1113gram
Uitgever
SAGE Publishing Ltd
Formaat
246 x 189 x 32 mm
Taal
Engels
Verschijningsdatum
20-07-2020
Pagina's
584
Auteur
ISBN
9781526438652
Verschijningsjaar
2020
Beoordelingen
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