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Beschrijving
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P\'s, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Meer informatie
NUR-code
780
Uitgever
SAGE
Formaat
265 x 195 x 37 mm
Gewicht
1420gram
Taal
Engels
Verschijningsdatum
07-12-2021
Pagina's
672
Auteur
ISBN
9781506389226
Verschijningsjaar
2021
Beoordelingen
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