Good Services

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ?good? service is, what makes a good service and why. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ?good? and ?bad? service and describing the common elements within all services that mean that it either works for users or doesn?t. A practical book for non-practitioners interested in better service delivery, a book to guide their decision making without the need to first learn how to design a service themselves.