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Global Marketing and Advertising
Understanding Cultural Paradoxes
€ 65,00(incl. BTW)
FavorietenlijstBeschrijving
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Meer informatie
Gewicht
937gram
NUR-code
802
Uitgever
SAGE
Formaat
232 x 186 x 29 mm
Taal
Engels
Verschijningsdatum
13-08-2024
Pagina's
528
Auteur
ISBN
9781529732504
Verschijningsjaar
2024
Beoordelingen
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