'%3e%3cg%20id='Group'%3e%3cpath%20id='Vector'%20d='M10%2011.4286C11.9725%2011.4286%2013.5714%209.82959%2013.5714%207.85714C13.5714%205.8847%2011.9725%204.28571%2010%204.28571C8.02757%204.28571%206.42859%205.8847%206.42859%207.85714C6.42859%209.82959%208.02757%2011.4286%2010%2011.4286Z'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20id='Vector_2'%20d='M3.90002%2017C4.53751%2015.9536%205.43346%2015.0888%206.50175%2014.4887C7.57003%2013.8886%208.77473%2013.5734%2010%2013.5734C11.2253%2013.5734%2012.43%2013.8886%2013.4983%2014.4887C14.5666%2015.0888%2015.4625%2015.9536%2016.1%2017'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20id='Vector_3'%20d='M10%2019.2857C15.1284%2019.2857%2019.2857%2015.1284%2019.2857%2010C19.2857%204.87164%2015.1284%200.714287%2010%200.714287C4.87165%200.714287%200.714294%204.87164%200.714294%2010C0.714294%2015.1284%204.87165%2019.2857%2010%2019.2857Z'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_7295_51967'%3e%3crect%20width='20'%20height='20'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
€ 63,69(incl. BTW)
FavorietenlijstBeschrijving
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Meer informatie
Formaat
235 x 155 x 17 mm
Gewicht
461gram
NUR-code
780
Taal
Engels
Uitgever
Taylor & Francis Group Limited
Verschijningsdatum
27-06-2025
Pagina's
302
Verschijningsjaar
2025
ISBN
9781138293168
Beoordelingen
Deze website maakt gebruik van cookies
