
Digital Luxury
Transforming Brands and Consumer Experiences
€ 51,00(incl. BTW)
Beschrijving
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Meer informatie
Gewicht
484gram
NUR-code
780
Formaat
242 x 170 x 16 mm
Uitgever
SAGE
Taal
Engels
Verschijningsdatum
03-08-2021
Pagina's
280
Auteur
ISBN
9781526458940
Verschijningsjaar
2021