
Creative personal branding
the strategy to answer, what s next
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Beschrijving
After eight years work with creative personal branding Jürgen Salenbache has encapsulated its ideas and methods in a book.
Salenbacher looks at the origins of today\'s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.
Salenbacher looks at the origins of today\'s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.
Meer informatie
Druk
1
Gewicht
365gram
NUR-code
765
Formaat
215 x 140 x 19 mm
Uitgever
BIS Publishers BV
Taal
Engels
Verschijningsdatum
03-01-2014
Pagina's
228
Auteur
Verschijningsjaar
2014
ISBN
9789063693152