'%3e%3cg%20id='Group'%3e%3cpath%20id='Vector'%20d='M10%2011.4286C11.9725%2011.4286%2013.5714%209.82959%2013.5714%207.85714C13.5714%205.8847%2011.9725%204.28571%2010%204.28571C8.02757%204.28571%206.42859%205.8847%206.42859%207.85714C6.42859%209.82959%208.02757%2011.4286%2010%2011.4286Z'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20id='Vector_2'%20d='M3.90002%2017C4.53751%2015.9536%205.43346%2015.0888%206.50175%2014.4887C7.57003%2013.8886%208.77473%2013.5734%2010%2013.5734C11.2253%2013.5734%2012.43%2013.8886%2013.4983%2014.4887C14.5666%2015.0888%2015.4625%2015.9536%2016.1%2017'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20id='Vector_3'%20d='M10%2019.2857C15.1284%2019.2857%2019.2857%2015.1284%2019.2857%2010C19.2857%204.87164%2015.1284%200.714287%2010%200.714287C4.87165%200.714287%200.714294%204.87164%200.714294%2010C0.714294%2015.1284%204.87165%2019.2857%2010%2019.2857Z'%20stroke='%2318181C'%20stroke-width='1.3'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3c/g%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_7295_51967'%3e%3crect%20width='20'%20height='20'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
Contagious
Why Things Catch On
Jonah Berger
ISBN: 9781451686586
2025
€ 21,95(incl. BTW)
FavorietenlijstHet voordeel van lokaal bestellen bij Stumpel
Gratis verzending bij bestelling vanaf € 25,-
Uw bestelling graag thuis bezorgd? Wij bezorgen het tot aan de deur.
Meer dan 140 jaar ervaring in boeken en kantoorartikelen.
Vraag? Bel of mail ons! Of kom langs in één van onze winkels.Beschrijving
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Meer informatie
Druk
1
Gewicht
210gram
NUR-code
780
Formaat
213 x 140 x 22 mm
Taal
Engels
Uitgever
Simon & Schuster Nederland B.V.
Verschijningsdatum
18-06-2025
Pagina's
256
Auteur
Jonah Berger
Verschijningsjaar
2025
ISBN
9781451686586
Deze website maakt gebruik van cookies
