
Beschrijving
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
Meer informatie
NUR-code
780
Gewicht
674gram
Formaat
232 x 186 x 21 mm
Taal
Engels
Verschijningsdatum
05-06-2023
Pagina's
376
Auteur
ISBN
9781473906983
Verschijningsjaar
2023