
Consumer Behaviour
ISBN: 9781529730845
2023
€ 229,00(incl. BTW)
Beschrijving
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Meer informatie
Druk
4
NUR-code
802
Taal
Engels
Formaat
x x
Verschijningsdatum
25-02-2023
Pagina's
376
Verschijningsjaar
2023
ISBN
9781529730845