
Beschrijving
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Meer informatie
NUR-code
802
Gewicht
674gram
Formaat
232 x 186 x 21 mm
Uitgever
SAGE
Taal
Engels
Verschijningsdatum
02-03-2022
Pagina's
376
Auteur
ISBN
9781529730838
Verschijningsjaar
2022