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Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
€ 77,00(incl. BTW)
FavorietenlijstBeschrijving
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people\'s relationships with others.
Meer informatie
NUR-code
780
Gewicht
840gram
Formaat
232 x 186 x 26 mm
Uitgever
SAGE Publishing Ltd
Taal
Engels
Verschijningsdatum
20-07-2020
Pagina's
472
Auteur
Verschijningsjaar
2020
ISBN
9781544318165
Beoordelingen
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