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Brand Management
Co-creating Meaningful Brands
ISBN: 9781529616972
2024
€ 70,00(incl. BTW)
FavorietenlijstBeschrijving
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Meer informatie
Uitgever
Sage Publications Ltd
NUR-code
802
Taal
Engels
Formaat
x x
Verschijningsdatum
29-03-2024
Pagina's
440
Verschijningsjaar
2024
ISBN
9781529616972
Beoordelingen
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