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Brand Management
Mastering Research, Theory and Practice
€ 39,99(incl. BTW)
FavorietenlijstBeschrijving
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the \"quick fixes\" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Meer informatie
Formaat
246 x 174 x 19 mm
Druk
3
Gewicht
603gram
NUR-code
802
Taal
Engels
Verschijningsdatum
20-09-2023
Uitgever
Taylor & Francis Group Limited
Pagina's
338
ISBN
9780367172589
Verschijningsjaar
2023
Beoordelingen
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